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ABOUT

I currently lead digital marketing strategy for a roster of artists at Good Harbor Music, a boutique artist management company. Previously, I spent six years in a digital marketing role at Warner Music Group, working with artists across the Elektra Records, Fueled By Ramen, and Roadrunner Records labels. With a focus on building an artist’s digital presence around music, video, tour, and content launches, I’ve helped guide artist projects with a strategic approach in the digital space –– through ideating and developing marketing strategies that engage fan communities, building short form content plans, creating social assets, spearheading website builds, activating email and text campaigns, and optimizing paid media and creator spends across platforms. I’ve worked with artists of all sizes, from developing acts to breakout stars, to engage and build fan communities both online and out in the real world.