ABOUT
I’ve lead digital marketing strategy at Warner Music Group for a roster of artists across Elektra Records, Fueled By Ramen, and Roadrunner Records for six years. With a focus on building the artist’s digital presence around music, video, tour, and content launches, I’ve helped guide artist projects with a strategic approach in the digital space –– through ideating and developing marketing strategies that engage fan
communities, building short form content plans, creating social assets, spearheading website builds, activating email and text
campaigns, and optimizing paid media and creator spends across platforms. I’ve worked with artists of all sizes, from developing acts to breakout stars, to engage and build fan communities both online and out in the real world.